![]() To be honest it all comes from the Ancient Greeks, who were one of the first ones to discover a beautiful asymmetry found in nature: trees, flowers, animals, people, etc. And today we will look at why and how to use golden ratio in web design to achieve beautifully balanced interface and make people enjoy their experience with your product. If you want to be on the same wave with Leonardo Da Vinci, Salvador Dali and other extraordinary creative and genius people, you need to know what all of them have in common: usage of golden ratio in their designs. UX design requires creativity and well thought tested ideas, sometimes even perfection and natural balance. Several months ago I have written an article about photography in web design and I got really inspired to write one about golden ratio in web design as it is as important for UX design as for photography. ![]() GOLDEN RATIO IN WEB DESIGN: MATH & BEAUTY.
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